Video Production Flow
Video Production Flow
Video is a core part of ADR Studio Management’s creative output — from social content to brand storytelling, product promos, and animated explainers. This workflow ensures every video project moves efficiently from idea to execution with creative clarity and technical precision.
🎬 Overview of the Flow
Briefing
Scripting
Storyboard & Style Reference
Asset Collection
Editing & Animation
Internal Review
Client Feedback & Revisions
Final Delivery
📝 1. Briefing
The project begins with a clear brief outlining:
Purpose and objective of the video
Target audience
Platform (social, web, internal, etc.)
Duration
Key messages or script ideas
Deadline and format requirements
Briefs are submitted via ClickUp or internal templates.
✍️ 2. Scripting
If needed, the content team or video lead writes a script that includes:
Voice-over or narration (if applicable)
On-screen text
Scene transitions
Call-to-action elements
Scripts are reviewed internally before moving to visuals.
🖼 3. Storyboard & Style Reference
The design or video team creates:
A rough storyboard (scene-by-scene visual breakdown)
Style references (color palette, typography, animation tone)
Thumbnail sketches or Figma frames if needed
This step ensures everyone is aligned on look & feel.
📦 4. Asset Collection
Gather or create all necessary materials:
Logos, icons, illustrations, branding elements
Voice-over files (internal or external voice talent)
Background music (licensed or royalty-free)
Stock footage or custom footage
Store everything in the dedicated Google Drive folder for that project.
✂️ 5. Editing & Animation
Using tools like Adobe Premiere, After Effects, or DaVinci Resolve, the video editor assembles and animates the content:
Syncs with music or voice-over
Adds transitions, motion graphics, and subtitles
Ensures pacing matches objective (snappy, cinematic, educational, etc.)
🔁 6. Internal Review
First cut is shared with the team (via Frame.io, ClickUp, or Google Drive)
Feedback is collected in context
Adjustments are implemented before client preview
Avoid long feedback loops by being clear and structured in review comments.
📤 7. Client Feedback & Revisions
Share the preview link with the client
Collect clear revision requests
Apply changes efficiently, with no more than 2 full revision rounds (unless otherwise agreed)
Keep all versions saved and referenced
✅ 8. Final Delivery
Export in the correct format (MP4, MOV, vertical/landscape, etc.)
Check resolution, file size, and aspect ratio
Upload to the Final Delivery folder on Google Drive or BOX Drive
Notify client or team via Slack with the final link
🔧 Tools Used
Adobe Premiere Pro – for editing
Adobe After Effects – for motion graphics and animation
DaVinci Resolve – for color grading and advanced editing
Frame.io – for review and feedback (when needed)
WeTransfer / Google Drive / BOX Drive – for sharing and archiving
Clarity, consistency, and creativity — that's our production mantra. Every video is a chance to make our ideas move and inspire.
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