Crypto Guidelines
📢 Crypto Social Plan – Generic Guidelines
This guide defines structured rules for managing social media content and communication strategies for all crypto-related projects within the VAI ecosystem.
The primary objectives are to ensure:
Consistency in tone and messaging
Regulatory safety
Professionalism and clarity
Brand-aligned public communications
🧭 1. General Approach
Keep messages generic and aligned with official project goals
❌ Avoid specifics unless they are explicitly confirmed
📄 2. Source of Information
✅ Base content only on official documents, such as:
PowerPoint presentations (PPT)
GitBook documentation
❌ Do not invent speculative timelines or claims
❌ Avoid using any unconfirmed or unpublished internal data
Example: If a GitBook doesn’t mention a date, do not create a post saying "Launching next week"
🎯 3. Content Relevance
✅ Posts must relate strictly to the project
❌ Avoid general crypto industry news unless it's officially approved and relevant
❌ Do not include off-topic content
⏱ 4. Timelines & Announcements
❌ Avoid terms like:
“soon”
“very soon”
✅ Use confirmed timeframes or leave time unspecified
💸 5. Financial Statements & Investment Terminology
❌ Never mention or imply:
Investments
ROI (Return on Investment)
Price projections
Financial gains
Keep content educational, technical, and community-centric.
💬 6. Customer Care & Support Messaging
❌ Do not say “24/7 support” unless explicitly confirmed
❌ Avoid mentioning multi-language support (unless live)
🔁 7. External Content & Reposts
✅ Repost only if the content:
Matches these guidelines
Is fully relevant to the project
Comes from verified official partners
❌ Never repost competitor project news
❌ Avoid using personal opinions in reposts
✅ 8. Consistency & Compliance
Maintain consistent tone, visuals, and terminology
Always double-check with the brand strategy before publishing
❌ Avoid "freestyle" creative writing if it could confuse users or misrepresent the project
⚠️ Important Reminder: These rules are not suggestions. All team members, agencies, and collaborators involved in VAI social media or content strategy must strictly follow them to ensure brand integrity and legal compliance.
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